Name, Image and Likeness (NIL) Education

Student-athletes at WIAA member schools are now eligible to begin leveraging their name, image and likeness. However, there are still a number of eligibility rules in relation to these opportunities. Please see the information below to learn more.

Contact the Athletic Department with any questions.
WIAA Website - NIL Resources

Please familiarize yourself with these restrictions:

  1. Student-athlete cannot appear in a school uniform or anything that shows their high school, conference, or the WIAA logo.

  2. Student-athletes cannot promote the following items: gambling, alcohol, tobacco, cannabis, or related products, banned or illegal substances, adult entertainment products, or weapons of any kind.

  3. Compensation cannot be tied to athletic performance or achievement.

  4. Compensation cannot be provided by the school or persons associated with the school.

  5. NIL activities must not interfere with a student-athlete's academic obligations.

  6. NIL activities must not interfere with a student-athlete's team obligations such as practices and games.

  7. A student-athlete cannot utilize representation or contract an agent. High Schools or their employees are not allowed to help facilitate deals for student-athletes.

WIAA Eligibility Information Bulletin
*signature acknowledgement of this bulletin is required per WIAA for a student-athlete to be declared eligible to practice and complete. This is complete during the registration process.